Pro-bono work for MoGo, a bike sharing program based in Detroit, Michigan. Tasked with a brand revamp to bring awareness to MoGo as it expands its stations throughout the Metro Detroit area.
Mopar is the parts, services, and customer care of Fiat Chrysler Automobiles. Tasked to create digital and print assets to introduce new vehicles, parts, and increase sales for Mopar and FCA across all dealerships in North America.
Rebrand for a Sweet Maria's Bakery in Connecticut. Tasked to increase e-commerce and expand the bakery's digital presence.
As lead creative, I rebranded the bakery, designed the website, digital banners for various channels, and packaging for in-store and online purchases.
To focus on lettering, I created fonts working with positive and negative spaces. Each font allowed me to explore weight, balance and consistency with each letter.
Orvis, a world leader in fly-fishing, sporting services, and outdoor retail. Tasked to promote Orvis' partnerships and conservation legacy.
As a designer, I collaborated with creative leadership which resulted in an engaging and interactive homepage for Orvis' website.
Tasked to increase sales and millennials relevance for Keurig – a leader in single serving coffee brewers and coffee. A partnership between Keurig and Headspace, a leading meditation app, was born. While hot beverages brew, millennial Keurig consumers can use this time to meditate and destress as they are known for being the most stressed generation. Additionally, the Keurig sponsored meditation courses include meditation options for morning, workplace, and night to encourage beverage consumption throughout the day.
Conducted consumer research for the unboxing of coffee makers to understand pain points of setting up the product and ultimately simplifying the process.
The product of rebranding Doner Advertising and redesigning new business RFPs.
5 o'clock Shadow is a dating app for men seeking men. Personal profiles are created around the hairstyles and facial hair styles they find attractive.
Perspective is something that has always interested me. These are the people and places I find most intriguing behind the lens.
I have a folder on my hard drive called "photos I'm never going to sort". In an effort to put its name to shame, I started going through pictures and stumbled upon this idea.