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Keurig, a leader in single serving coffee brewers and coffee. Tasked to increase sales and millennial relevance, a partnership between Keurig and Headspace, a leading meditation app, was created. While hot beverages brew, millennial Keurig consumers can use this time to meditate and destress, as they are known for being the most stressed generation. Additionally, the Keurig sponsored meditation courses include meditation options for morning, workplace, and night to encourage beverage consumption to increase sales.
Lead creative and copywriter for website promotions and integration of Keurig's brand in Headspace's app design. Partnered with the creative technologist for illustrations of the coffee drinking monsters.